Clearbit
The first HubSpot Native Data Provider
Overview
Clearbit is a B2B data platform now integrated into HubSpot that helps sales and marketing teams enrich, route, and manage lead records. By aggregating public web data, proprietary data, and large language models (LLMs), Clearbit standardizes unstructured contact and company information into structured datasets. The service delivers global coverage across multiple languages to support go-to-market strategies. Clearbit standardizes firmographic details such as industry codes (NAICS, GICS, SIC), corporate parent-subsidiary hierarchies, and job roles to ensure accurate mapping against ideal customer profiles. In addition to data enrichment, Clearbit provides IP intelligence to identify anonymous website traffic and reveal company-level intent signals. Its dynamic form shortening capability automatically enriches records using just an email address, reducing friction on lead capture forms without sacrificing data completeness.
Best for: B2B sales, marketing, and revenue operations teams needing reliable contact enrichment, website buyer intent tracking, and lead routing.
Pros and cons
What works well
- Provides rich firmographic data including industry codes and corporate hierarchies.
- Includes IP intelligence to surface anonymous B2B website intent signals.
- Shortens lead capture forms while maintaining data completeness.
Where it falls short
- Public pricing and tier details are not listed on the website.
- Primary integrations and positioning heavily center on the HubSpot ecosystem.
Pricing
User reviews
Frequently asked questions
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