Brand24
AI Social Listening Tool
Overview
Brand24 is an AI-powered social listening and media monitoring platform designed to help businesses manage their online reputation, measure brand awareness, and track competitor activity. By monitoring data across more than 25 million online sources in real-time—including social media, blogs, news outlets, podcasts, forums, and review sites—Brand24 enables organizations to stay informed about online conversations regarding their brand. The platform utilizes automated sentiment analysis across more than 100 languages to group positive, negative, and neutral mentions. It also incorporates specialized AI tools such as the AI Brand Assistant, AI Insights, Anomaly Detection, and LLM Listening, which allows businesses to track how their brand is referenced across AI models such as ChatGPT, Gemini, Claude, and Perplexity. Brand24 provides analytics on reach, engagement, hashtag performance, source breakdown, and audience demographics. Marketing and PR teams can automate reporting by sharing dashboard links, generating PDF, CSV, or PPTX reports, receiving real-time alerts, and integrating metrics into internal workflows through API and integrations with Slack and Microsoft Teams.
Best for: Best for marketers, PR professionals, agencies, and enterprises needing to monitor online brand mentions, perform sentiment analysis, and track brand visibility in real time.
Pros and cons
What works well
- Monitors over 25 million sources in real time across social, news, blogs, and audio channels.
- Includes AI capabilities like multi-language sentiment analysis, anomaly detection, and an AI Brand Assistant.
- Provides visibility tracking for brand representation inside AI platforms like ChatGPT, Gemini, and Perplexity.
Where it falls short
- The entry-level plan limits tracking to 3 keywords and 2,000 mentions per month.
- Real-time update frequency and advanced AI features are reserved for higher pricing tiers.
- Certain features like Smart Context Search and AI Visibility require add-on modules on select plans.
Pricing
Individual
$199 / month (billed annually) or $249 / month
Includes 3 keywords, 2,000 mentions per month, 1 user seat, 12-hour updates, and AI Sentiment Analysis.
Team
$299 / month (billed annually) or $349 / month
Includes 7 keywords, 10,000 mentions per month, unlimited users, hourly updates, chat support, and AI Sentiment Analysis.
Pro
$399 / month (billed annually) or $499 / month
Includes 12 keywords, 40,000 mentions per month, unlimited users, real-time updates, priority support, AI Events Detection, AI Brand Assistant, and AI Insights.
Business
$599 / month (billed annually) or $699 / month
Includes 25 keywords, 100,000 mentions per month, unlimited users, real-time updates, unlimited AI Topics, and advanced reports.
Enterprise
From $1,499 / month (billed annually)
Custom keyword and mention limits, dedicated consulting, AI Visibility module, and client success support.
User reviews
Frequently asked questions
What is Brand24?
Brand24 is an AI social listening and media monitoring platform that tracks online mentions across social networks, news outlets, blogs, forums, reviews, and podcasts in real time.
Does Brand24 offer a free trial?
Yes, Brand24 offers a 14-day free trial.
What sources does Brand24 monitor?
Brand24 monitors public data across 25 million online sources including X (Twitter), Facebook, Instagram, YouTube, LinkedIn, Reddit, TikTok, Spotify, TripAdvisor, blogs, news sites, podcasts, and major AI chatbots.
What is LLM Listening in Brand24?
LLM Listening is a feature that allows brands to track how they are represented, cited, and recommended across AI models like ChatGPT, Gemini, Claude, DeepSeek, and Perplexity.
What report formats does Brand24 support?
Brand24 allows users to share dashboard links or export custom reports as PDF, CSV, or PPTX files.