Format
Create Your Online Portfolio Website
Overview
Format is a specialized website builder engineered specifically for visual creators, including photographers, illustrators, designers, filmmakers, and architects. It provides over 90 mobile-optimized themes and flexible drag-and-drop Flex Block design tools that allow users to showcase high-resolution imagery and video without writing custom code. The platform supports file sizes up to 100MB and offers direct video hosting up to 120 minutes without third-party ad interruptions. Beyond website design, Format includes built-in workflow tools designed to help creative professionals run their business. Users can create private password-protected client galleries, transfer large files, issue contracts, and streamline client proofing. Seamless integration with Adobe Lightroom allows photographers to sync and manage their portfolio assets directly from their photo editing desktop environment. Format also features built-in e-commerce capabilities, enabling artists to sell digital downloads, physical prints, and custom services without paying platform commission fees. Additional capabilities include site translation via Weglot, custom domain linking, SSL security, SEO tools, and custom code editing for advanced design needs.
Best for: Best for photographers, visual artists, designers, and creative professionals looking to build custom portfolio websites with built-in client proofing and e-commerce capabilities.
Pros and cons
What works well
- Tailored specifically for visual creators with high-resolution image support and over 90 portfolio templates.
- Includes integrated client workflow management tools like proofing galleries, contracts, and file transfers.
- Offers native Adobe Lightroom integration and commission-free store sales.
Where it falls short
- The entry-level Basic plan limits site capacity to 10 pages and 70 high-resolution images.
- No permanent free tier available after the 14-day trial period.
Pricing
Basic
$10/mo (billed annually) or $14/mo (monthly)
Includes up to 10 website pages, 70 high-resolution images, 10 client galleries, 2 GB file transfers, Lightroom integration, and mobile app support.
Pro
$12/mo (billed annually) or $24/mo (monthly)
Includes unlimited pages, 1,500 high-resolution images, 100GB storage, 15 hosted video minutes, custom code editor, free custom domain for 1 year, and store for up to 15 products.
User reviews
Frequently asked questions
Is there a free trial for Format?
Yes, Format offers a 14-day free trial with full feature access and no credit card required.
Does Format charge commission fees on store sales?
No, Format lets you sell digital downloads, physical products, and creative services commission-free.
Can I integrate Format with Adobe Lightroom?
Yes, Format offers direct Lightroom integration across its subscription plans.
Can I host videos directly on my website?
Yes, Format supports direct video hosting for up to 120 minutes of video content without external video player branding.
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