Frase
The content operating system for AI search
Overview
Frase is an end-to-end content platform designed to bridge traditional search engine optimization (SEO) and generative engine optimization (GEO). Built for content marketers, SEO teams, and agencies, Frase automates and streamlines the entire lifecycle of web content, from keyword research and AI drafting to real-time scoring, CMS publishing, and rank tracking. The platform features an AI writing agent that analyzes search engine results pages (SERPs), maps topic clusters, and generates original drafts aligned with customized brand voice guidelines. In addition to traditional SEO metrics, Frase scores content for GEO to help ensure articles are cited within AI search engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI. To complete the publishing workflow, Frase integrates directly with CMS platforms like WordPress, Webflow, Sanity, and Wix, or allows native hosting via FraseCMS. Its Content Guard system monitors live pages for search ranking decay, sending alerts and pre-drafted fixes whenever traffic or visibility drops.
Best for: Best for in-house content marketers, SEO teams, and digital agencies seeking to create, optimize, and monitor content for both Google search and AI engine citations.
Pros and cons
What works well
- Combines traditional Google SEO scoring with Generative Engine Optimization (GEO) for AI search citations.
- Automates ranking decay detection and generates updated drafts via Content Guard.
- Supports direct publishing to major CMS platforms including WordPress, Webflow, Sanity, and Wix.
Where it falls short
- Monthly article generation and audit page usage limits apply across all plans.
- Comprehensive AI visibility tracking for Claude and Gemini is restricted to the highest plan tier.
Pricing
Starter
$39/month billed yearly ($49/month billed monthly)
Designed for solos, freelancers, and single-site teams. Includes 1 seat, 1 site, 10 articles, and 50 audit pages per month.
Professional
$103/month billed yearly ($129/month billed monthly)
Built for in-house content teams and growing SMBs. Includes 3 seats, 5 sites, 40 articles, and 250 audit pages per month.
Scale
$239/month billed yearly ($299/month billed monthly)
Ideal for agencies and multi-site brands. Includes 5 seats, up to 10 domains, 100 articles, and 1,000 audit pages per month.
User reviews
Frequently asked questions
What is Frase?
Frase is an AI-powered content operating system that assists with topic research, AI content writing, SEO and GEO optimization, CMS publishing, and ranking monitoring.
Which AI platforms does Frase track for citations?
Depending on your pricing plan, Frase tracks AI citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.
Does Frase offer a free trial?
Yes, Frase provides a 7-day free trial that does not require a credit card to start.
Which content management systems does Frase integrate with?
Frase offers direct publishing integrations for WordPress, Webflow, Sanity, and Wix, as well as native hosting via FraseCMS.
What is Content Guard in Frase?
Content Guard is an automated monitoring feature that detects when live pages begin losing Google search rank or traffic, drafting an updated revision for user approval.
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