Moz
SEO Software for Smarter Marketing
Overview
Moz is an all-in-one SEO software platform designed to help marketers, digital agencies, and businesses improve search engine visibility and grow organic website traffic. Founded in 2004, Moz delivers a broad set of digital marketing software tools built around keyword research, backlink analysis, technical site crawling, and rank tracking. Through flagship offerings like Moz Pro, users can discover targeted keywords, audit websites for technical issues, track desktop and mobile search rankings, and benchmark performance against competitors. Moz also offers Moz Local for managing directory listings and online customer reviews, STAT for large-scale enterprise SERP tracking, and custom data access via the Moz API. Additionally, Moz features AI search visibility tracking to help brands monitor their presence across modern AI and LLM outputs such as ChatGPT and Gemini.
Best for: Digital marketers, agencies, small businesses, and enterprise teams looking to manage SEO rankings, local listings, and AI search visibility.
Pros and cons
What works well
- Comprehensive suite covering keyword research, link analysis, technical audits, and rank tracking.
- Provides free tools and browser extension alongside paid subscriptions.
- Includes tracking features for AI and LLM search results.
Where it falls short
- Entry-level Moz Pro plans limit user seats and keyword volume.
- Enterprise daily rank tracking requires separate STAT software.
Pricing
Moz Local
$16 / month
For physical businesses needing local listings sync, review monitoring, and local reporting tools.
Moz Pro Standard
$99 / month ($79/mo billed yearly)
Includes 1 user, 3 tracked sites, 300 tracked keywords per month, and core SEO and AI research tools.
Moz Pro Medium
$179 / month ($143/mo billed yearly)
Includes 2 users, 10 tracked sites, 1,500 tracked keywords per month, and expanded AI brief creation.
User reviews
Frequently asked questions
What is Moz Pro?
Moz Pro is an all-in-one suite of SEO tools that helps users manage keyword research, rank tracking, technical site audits, backlink analysis, and AI search visibility.
What free tools does Moz offer?
Moz provides several free SEO tools including Domain Analysis, Keyword Explorer, Link Explorer, Competitive Research, and the MozBar browser extension.
How does Moz Local work?
Moz Local automatically syncs business location details across major directories and aggregators while allowing users to monitor customer reviews and local rankings.
What is Moz AI Visibility?
AI Visibility allows users to track how frequently their brand appears in LLM responses generated by models such as ChatGPT and Gemini.
Does Moz offer a free trial?
Yes, Moz Pro offers a 7-day free trial for new users.