Semrush
Your Unfair Advantage for Growing Brand Visibility
Overview
Semrush is a comprehensive brand visibility and online marketing platform designed to help businesses, marketers, and agencies improve search rankings, perform competitive research, and track AI search presence. It unifies traditional SEO metrics with AI search insights, allowing users to discover high-value keywords, audit site health, and measure visibility across search engines and AI assistants like ChatGPT and Gemini. The platform includes capabilities for keyword research, backlink analysis, competitor intelligence, local SEO, social media management, and content creation. Marketers can identify target search terms, audit technical issues, track rank positions, build PR campaigns, and monitor brand sentiment across AI responses. Semrush provides scalable plans for solopreneurs, growing teams, and enterprises, offering tools like Position Tracking, custom prompt monitoring, API data integration, and automated reporting to keep marketing efforts data-driven.
Best for: Digital marketers, SEO specialists, content creators, and agencies looking to manage search engine optimization, AI search visibility, and competitor research in one platform.
Pros and cons
What works well
- Extensive keyword and backlink database covering search engines and AI engines.
- Combines traditional SEO, technical site audits, content tools, and AI search monitoring in one ecosystem.
- Provides a free tier option as well as a 7-day free trial.
Where it falls short
- Higher tier plans can be costly for solo creators and small businesses.
- Additional user logins require a paid monthly add-on fee.
Pricing
Free
$0/mo
Includes 1 demo project and 10 reports per day across vital tools for trying out the platform.
SEO
$117.33/mo billed annually ($139/mo monthly)
For freelancers and small businesses monitoring up to 5 websites and tracking 500 keywords daily.
Starter (SEO + AI Search)
$165.17/mo billed annually ($199/mo monthly)
For small teams and agencies, offering 5 websites to monitor, 50 prompts to track daily, and 300 AI visibility reports per day.
Pro+ (SEO + AI Search)
$248.17/mo billed annually ($299/mo monthly)
For growing teams scaling SEO and AI visibility, including historical SEO data, 15 websites, and 1,500 keywords tracked daily.
Advanced (SEO + AI Search)
$455.67/mo billed annually ($549/mo monthly)
For large organizations needing SEO share of voice, API data integration, 40 websites, and 5,000 tracked keywords.
User reviews
Frequently asked questions
Does Semrush offer a free plan?
Yes, Semrush provides a free $0/mo tier that includes 1 demo project and up to 10 reports per day.
How long is the Semrush free trial?
Semrush offers a 7-day free trial for users to test out paid features before committing to a plan.
Which AI engines does Semrush track for AI search visibility?
Semrush tracks brand visibility and mentions across engines including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
Can extra user seats be added to a Semrush account?
Yes, additional team members can be added to an account with user add-ons starting at $45 per month.