Submagic
Edit shorts 10x faster with AI
Overview
Submagic is an AI-powered short-form video editor designed for creators, marketers, media agencies, and businesses. The platform simplifies the video production workflow by automating manual tasks such as captioning, audio trimming, dynamic B-roll insertion, auto-zooming, and background sound effects. Users can upload raw footage or paste YouTube links to transform full-length recordings into engaging clips tailored for TikTok, YouTube Shorts, Instagram Reels, and LinkedIn. Submagic includes features like Magic Clips for instant video repurposing, AI Eye Contact, video translation in over 120 languages, and AI avatar generation. Submagic also streamlines team collaboration through shared workspaces, custom brand templates, direct social media scheduling, and a dedicated Video Editing API for custom automated workflows.
Best for: Content creators, agencies, marketers, and businesses looking to edit, caption, and publish short-form social media videos quickly using AI.
Pros and cons
What works well
- Generates animated captions in over 120 languages automatically.
- Repurposes long-form videos and YouTube links into short clips with Magic Clips.
- Includes integrated scheduling and direct publishing to major social media platforms.
Where it falls short
- Monthly video exports and duration limits are restricted based on subscription tier.
- Premium stock B-roll assets and advanced audio cleaning require higher-tier plans.
Pricing
Starter
$19/member/month
Includes 15 videos/month (max 2min), 3 AI credits, text-based trimming, auto captions, free B-rolls & audio, and export in 1080p 30 FPS.
Pro
$39/member/month
Includes 40 videos/month (max 5min), 6 AI credits, Storyblocks stock media, AI hook titles, AI clean audio, silence removal, caption translation, and brand kits.
Business + API
$69/member/month
Includes 100 videos/month (max 30min), 15 AI credits, 4K 60 FPS export, custom templates, custom dictionary, priority rendering, and API minutes.
User reviews
Frequently asked questions
Is Submagic free to try?
Yes, Submagic allows users to edit up to 3 videos for free without requiring a credit card.
How many languages are supported by Submagic AI Captions?
Submagic supports caption generation and translation in over 120 languages.
Which social media platforms can I post to directly from Submagic?
Submagic enables scheduling and direct publishing to platforms such as TikTok, Instagram Reels, and YouTube Shorts.
What is Magic Clips?
Magic Clips is an AI feature that analyzes long-form videos or YouTube URLs to extract the most engaging highlights into short clips.
Does Submagic offer an API for video editing?
Yes, Submagic provides a Video Editing API for automated editing workflows.
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