Unbounce
Launch faster. Convert more.
Overview
Unbounce is a landing page builder and conversion rate optimization (CRO) platform designed for digital marketers, agencies, ecommerce brands, and SaaS businesses. It provides a no-code drag-and-drop page editor alongside conversion-focused templates, allowing users to quickly build responsive landing pages for desktop and mobile devices without relying on designers or software engineers. To maximize performance, Unbounce incorporates built-in experimentation and optimization tools. Marketers can conduct no-code A/B testing, create page variants, and utilize Smart Traffic—an AI-driven traffic routing feature that automatically sends visitors to the page variant where they are most likely to convert. Additionally, the platform offers Smart Copy for generating and editing text using AI, dynamic text replacement for keyword matching, and custom script support via Script Manager. Unbounce integrates natively and via webhooks or Zapier with major marketing and CRM software such as HubSpot, Salesforce, Mailchimp, and Google Analytics. This enables marketing teams to seamlessly send leads into their existing funnel while tracking detailed conversion benchmarks and analytics across campaigns.
Best for: Digital marketers, agencies, ecommerce brands, and SaaS companies looking to build, test, and optimize landing pages without writing code.
Pros and cons
What works well
- No-code drag-and-drop editor with customizable templates and separate mobile page layout controls.
- AI-powered Smart Traffic automatically routes visitors to high-converting page variants.
- Integrated A/B testing, dynamic text replacement, and AI copywriting tools.
Where it falls short
- The Starter plan is limited to 5 landing pages and 500 traffic volume.
- Advanced AI optimization features and higher visitor limits require upgrading to higher-priced subscription tiers.
Pricing
Starter
$22 / month (billed annually) or $29 / month
Includes drag-and-drop builder, up to 5 landing pages, 500 traffic volume, 1 root domain, and 1 user seat.
Build
$74 / month (billed annually) or $99 / month
Designed for growing teams needing additional landing pages, higher visitor capacity, and extra seats.
Experiment
$112 / month (billed annually) or $149 / month
Includes A/B testing and increased traffic and page limits for scaling performance marketing campaigns.
Optimize
$187 / month (billed annually) or $249 / month
Includes advanced AI features like Smart Traffic, higher domain limits, and expanded traffic support.
User reviews
Frequently asked questions
What is Unbounce?
Unbounce is a landing page builder and conversion rate optimization (CRO) platform that helps marketers build, test, and optimize campaign pages without needing software developers.
Does Unbounce offer a free trial?
Yes, Unbounce provides a 14-day free trial on its subscription plans.
What is Smart Traffic in Unbounce?
Smart Traffic is an AI-powered optimization feature that learns visitor conversion attributes and automatically routes traffic to the landing page variant where each visitor is most likely to convert.
Can I add custom code to Unbounce landing pages?
Yes, Unbounce supports custom JavaScript, CSS, and HTML on individual pages or globally using Script Manager.
What tools does Unbounce integrate with?
Unbounce integrates directly or via webhooks and Zapier with platforms like Salesforce, HubSpot, Mailchimp, Twilio, Chili Piper, and Google Analytics.