Apollo
The AI sales platform for smarter, faster revenue growth
Overview
Apollo.io is an end-to-end sales intelligence and engagement platform built to streamline revenue operations for sales, marketing, and founder teams. It combines a vast database of verified business data with AI-driven engagement capabilities, enabling reps to move from finding prospects to closing deals inside a unified platform. Through outbound automation, Apollo users can launch multichannel campaigns supported by built-in email deliverability guardrails, task prioritization, and automated sequences. For inbound management, the platform identifies anonymous website visitors, enriches lead forms in real time, and routes qualified prospects directly to team calendars. Apollo also provides CRM data enrichment and conversation intelligence. Sales reps receive pre-meeting context, automated call summaries, and actionable deal alerts to maintain momentum throughout the sales pipeline.
Best for: B2B sales representatives, SDRs, revenue operations, and marketing teams looking to automate prospecting, lead qualification, and deal management.
Pros and cons
What works well
- Comprehensive coverage with over 240 million business contacts and 30 million companies.
- Combines data enrichment, inbound routing, and outbound email automation into one platform.
- Offers a free-forever Starter tier to help small teams get started.
Where it falls short
- Non-Gmail or non-Microsoft email integration requires a paid tier or sales trial setup.
- Specific paid tier pricing tiers require contacting sales or reviewing in-app plans.
Pricing
User reviews
Frequently asked questions
What is included in Apollo trial plans?
Trial plans include 50 credits, 5 mobile credits, and access to almost all features of the selected plan, excluding non-Gmail/Microsoft custom email connecting.
What happens when an Apollo trial ends?
Users can choose to upgrade to a paid subscription tier or downgrade to the free Starter plan.
How do account downgrades and cancellations work?
Cancellations take effect at the end of the current term, while plan or seat downgrades take effect immediately. Add-on downgrades apply at the end of the billing cycle.
Does Apollo support non-Gmail or non-Microsoft email accounts for campaigns?
Linking non-Gmail/Microsoft accounts to send campaigns requires a paid plan or a direct sales trial setup.
Apollo alternatives
Hunter
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Hunter is an all-in-one email outreach platform that helps businesses find B2B email addresses, verify contacts, and run automated cold email campaigns.
Pipedrive
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Pipedrive is a visual, activity-based CRM platform designed to help sales teams track pipelines, nurture leads, manage deals with AI, and automate workflows.
Lemlist
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lemlist is an AI-powered outbound sales platform that helps teams discover verified leads, automate multichannel outreach across email and LinkedIn, and maintain inbox deliverability.