ConvertKit
The platform for creators
Overview
Kit (formerly ConvertKit) is an email-first operating system built specifically for creators, including authors, bloggers, podcasters, course creators, and digital entrepreneurs. The platform simplifies audience building by offering customizable landing pages, sign-up forms, and a creator recommendations network that enables cross-promotion across creator newsletters. Beyond list building, Kit provides dynamic audience management through subscriber tagging and interest segmentation. Users can build automated email workflows, welcome sequences, and launch campaigns using visual automations that respond to subscriber actions in real time. Kit also features built-in monetization capabilities, allowing creators to sell digital products, offer paid newsletter subscriptions, and monetize through recommendations and sponsorships directly within their email ecosystem.
Best for: Digital creators, newsletter writers, authors, and online entrepreneurs looking for email marketing, automations, and audience monetization tools.
Pros and cons
What works well
- Built-in commerce features for selling digital products and paid subscriptions
- Native creator recommendations network to grow subscriber count
- Flexible visual automation engine with subscriber tagging
Where it falls short
- Free plan limits visual automations to 1 basic rule
- Advanced deliverability reporting and engagement analytics require the top-tier Pro plan
Pricing
Newsletter
$0/mo
Free for up to 1,000 subscribers. Includes 1 basic Visual Automation, unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales.
Creator
$33/mo ($390 billed yearly)
For up to 1,000 subscribers. Includes everything in Newsletter plus unlimited Visual Automations, unlimited email sequences, A/B testing, polls, RSS campaigns, and 24/7 support.
Pro
$66/mo ($790 billed yearly)
For up to 1,000 subscribers. Includes everything in Creator plus Subscriber Signals, engagement analytics, subscriber scoring, deliverability reporting, unlimited users, and priority support.
User reviews
Frequently asked questions
What is Kit?
Kit (formerly ConvertKit) is an email marketing and automation platform designed for digital creators to build newsletters, grow audiences, and earn revenue.
Does Kit offer a free plan?
Yes, Kit provides a free Newsletter plan for up to 1,000 email subscribers with access to unlimited landing pages, forms, broadcasts, and digital product sales.
Is there a free trial for paid Kit plans?
Yes, Kit offers a 14-day free trial for its paid plans without requiring a credit card.
How does Kit help creators monetize their audience?
Kit allows creators to sell digital products, create paid newsletter subscriptions, participate in paid recommendations, and manage newsletter sponsorships.
ConvertKit alternatives
Beehiiv
Marketing & Sales
beehiiv is an all-in-one platform for creating, growing, and monetizing newsletters, podcasts, and custom websites.
ActiveCampaign
Marketing & Sales
ActiveCampaign is an autonomous marketing and CRM platform that automates customer journeys across email, SMS, WhatsApp, and transactional messaging.
Mailchimp
Marketing & Sales
Mailchimp is an AI-powered email and marketing automations platform designed to help businesses build audiences, automate campaigns, and drive revenue.
MailerLite
Marketing & Sales
MailerLite is a digital marketing platform offering email marketing, newsletter design, automation workflows, website building, and lead capture tools.
GetResponse
Marketing & Sales
GetResponse is an email marketing and lifecycle automation platform that combines AI email tools, landing pages, SMS marketing, web push notifications, and content monetization capabilities.