Folk
the CRM that works for you
Overview
folk is a multi-channel CRM designed to streamline relationship management, lead tracking, and outreach for sales teams, agencies, startups, and partnership managers. By capturing data across platforms like Gmail, Outlook, WhatsApp, and LinkedIn, folk brings contacts, conversations, and interaction history into a single collaborative workspace. The platform features dedicated AI Sales Assistants that automate routine CRM tasks. The Follow-up Assistant monitors conversations to identify optimal follow-up timing, the Recap Assistant generates instant interaction summaries using structured frameworks like MEDDIC or BANT, the Research Assistant enriches company details, and the Workflow Assistant automates personalized outreach triggered by lead actions. In addition to AI capabilities, folk provides pipeline visualization, contact data enrichment, customizable fields, and bulk email sequence tools. With integrations through Zapier, Make, and a REST API, folk helps businesses reduce manual data entry and scale sales operations efficiently.
Best for: Best for sales teams, agencies, startups, and partnership managers looking for an AI-powered CRM to automate contact management and sales pipelines.
Pros and cons
What works well
- Provides automated AI assistants for follow-ups, deal summaries, and lead research.
- Centralizes contacts and interaction histories from LinkedIn, Gmail, Outlook, and WhatsApp.
- Offers a 14-day free trial without requiring credit card details upon signup.
Where it falls short
- Does not provide a permanent free tier after the trial period.
- Advanced features like custom objects, sequences, and API access are restricted to Premium and Enterprise plans.
Pricing
Standard
$24/member/month billed annually ($30 billed monthly)
Includes pipeline management, email campaigns, contact enrichment, AI Assistants, folkX extension, and multi-channel sync.
Premium
$48/member/month billed annually ($60 billed monthly)
Includes everything in Standard plus custom objects, email sequences, workspace roles, dashboards, REST API access, and higher usage limits.
Enterprise
From $80/member/month billed annually ($100 billed monthly)
Includes everything in Premium plus custom usage limits, security controls, group permissions, dedicated account manager, and custom integrations.
User reviews
Frequently asked questions
Does folk offer a free trial?
Yes, folk automatically grants a 2-week free trial with access to premium features upon signup.
Do I need to enter a credit card to start the trial?
No, you do not need to add a credit card to access the 14-day free trial.
What happens when the 2-week trial finishes?
If you do not upgrade, account access is paused, but your data is retained. You can request a 1-week trial extension or upgrade to resume access.
Which channels and apps sync with folk?
folk syncs emails, interactions, and contacts across Gmail, Microsoft Outlook, WhatsApp, and LinkedIn via folkX, alongside integrations for Zapier, Make, and REST API.
What tasks can the built-in AI Assistants perform?
folk AI Assistants scan interactions to suggest follow-up emails, recap deal histories, research background on companies, and trigger automated workflow emails based on contact actions.
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