HighLevel
All-in-one sales and marketing platform built for agencies
Overview
HighLevel is a sales and marketing operating system built to unify lead capture, customer communications, automated workflows, and client management into a single platform. Designed to solve tool fragmentation for marketing agencies and business operators, HighLevel combines landing page creation, sales funnels, CRM functions, and multi-channel messaging capabilities into one solution. The platform enables marketing agencies to white-label its software, allowing them to brand and resell sales and marketing automation tools directly to their clients. By replacing disjointed single-purpose tools, HighLevel helps teams capture leads, automate nurture campaigns, track conversion pipelines, and generate recurring revenue. With embedded AI automation, multi-account hierarchy management, and integrations, HighLevel supports both solo marketers needing core marketing tools and growing agencies managing multiple client accounts.
Best for: Marketing agencies, solo marketers, and small businesses seeking to consolidate their sales stack and white-label marketing tools for clients.
Pros and cons
What works well
- Allows marketing agencies to white-label and resell the platform to clients.
- Includes support for unlimited contacts and unlimited users on standard plans.
- Combines lead funnels, CRM, messaging, and automation into a unified system.
Where it falls short
- Unlimited client sub-accounts require upgrading to the higher Unlimited tier.
- Public pricing details for the Enterprise plan are not explicitly provided on the main pricing table.
Pricing
Starter
$97 /Month ($970 /Year)
Designed for smaller businesses and solo marketers. Includes 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support, and core platform features.
Unlimited
$297 /Month ($2970 /Year)
Built for growing agencies. Includes everything in Starter plus unlimited sub-accounts, markup-free phone & email rebilling, and basic API access.
User reviews
Frequently asked questions
What is HighLevel?
HighLevel is an all-in-one sales and marketing platform built for agencies, marketers, and small businesses to manage leads, automate client communications, and scale operations.
Does HighLevel offer a free trial?
Yes, HighLevel provides a 14-day free trial on its subscription plans.
Can agencies white-label HighLevel for their clients?
Yes, HighLevel features white-label capabilities that allow agencies to customize and resell the software to their clients under their own brand.
Does HighLevel limit the number of contacts or users?
No, HighLevel subscription plans include unlimited contacts and unlimited users.
How much does HighLevel cost?
HighLevel subscription plans start at $97 per month for the Starter plan and $297 per month for the Unlimited plan, with annual billing discounts available.
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