Brevo
Email & SMS Marketing, CRM & Automation Platform
Overview
Founded in 2012, Brevo (formerly Sendinblue) is a unified customer platform built to help businesses market, sell, and support their customers. It provides a comprehensive suite of marketing tools including email campaigns, SMS and WhatsApp messaging, drag-and-drop email editing, web push notifications, and customizable sign-up forms. For sales and support teams, Brevo features customizable sales pipelines, shared inboxes, meetings scheduling, VoIP phone calling, and website live chat with automated chatbots. Its unified Brevo Data Platform empowers businesses to collect data across sources, apply advanced segmentation, utilize contact scoring like RFM and CLV, and trigger automated multi-step customer journeys. Brevo also incorporates Aura AI agents to assist teams with campaign copy drafting, send-time optimization, sales lead enrichment, live chat summarization, and plain-language data analysis. With integrations connecting over 150 digital tools, Brevo supports organizations from solopreneurs to large enterprises.
Best for: Best for small-to-medium businesses, ecommerce stores, and enterprises seeking an integrated platform for email marketing, SMS, sales CRM, and marketing automation.
Pros and cons
What works well
- Offers a free forever plan without requiring a credit card.
- Combines marketing, sales CRM, live chat, and transactional messaging in one platform.
- Integrates with over 150 digital tools including Shopify, WordPress, and Stripe.
Where it falls short
- Pricing scales based on monthly email volume and selected feature plan.
- Advanced features like phone support and multi-user seats require higher-tier plans.
Pricing
Starter
Varies by email volume
Best for single users starting with email and multichannel marketing. Includes drag-and-drop editor, AI content generator, templates, and basic reporting.
Standard
Varies by email volume
Best for small businesses ready to automate and test campaigns. Includes marketing automation workflows, A/B testing, click heatmaps, AI send time optimization, and landing pages.
Professional
Varies by email volume
Best for teams leveraging data and AI across channels. Includes WhatsApp campaigns, mobile push, multi-user seats, contact scoring, AI segmentation, and phone support.
Enterprise
Custom price
Best for organizations with large contact lists needing custom solutions. Includes multi-account management, custom objects, dedicated onboarding, and enterprise security.
User reviews
Frequently asked questions
What is Brevo?
Brevo is an all-in-one customer engagement platform offering tools for email and SMS marketing, marketing automation, sales CRM, transactional emails, and live chat.
Is Brevo free to use?
Yes, Brevo provides a free forever plan that does not require a credit card and includes basic campaign and customer management tools.
How does Brevo incorporate artificial intelligence?
Brevo features Aura AI agents that assist with generating email content, predicting optimal send times, auto-segmenting contacts, enriching leads, and summarizing chat conversations.
What integrations are supported by Brevo?
Brevo connects with over 150 digital tools, including CMS and ecommerce platforms like Shopify, WordPress, Stripe, and Zapier, along with offering open API access.
Can I send transactional emails with Brevo?
Yes, Brevo supports real-time transactional email, SMS, and WhatsApp delivery via SMTP relay, webhooks, plugins, and API libraries.
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