Moosend
Email Marketing and Automation Platform
Overview
Moosend is an email marketing and marketing automation platform designed to help businesses create, automate, and analyze campaign performance. It includes an intuitive email editor with over 130 customizable templates, dynamic personalization features, AI writer assistance, and real-time reporting to maximize subscriber engagement. Beyond standard newsletters, Moosend enables businesses to construct multi-step marketing automation workflows triggered by user behavior, such as abandoned carts or specific web actions. The platform provides growth tools including responsive landing pages, subscription forms, and audience segmentation options using custom fields and tags. Moosend also supports transactional emails via API or SMTP server, team user roles, and white-labeled client accounts for agencies.
Best for: Best for small to enterprise businesses and agencies looking for an all-in-one email marketing, lead generation, and automation platform.
Pros and cons
What works well
- Offers a 30-day free trial without requiring credit card details.
- Includes visual marketing automation workflows and over 130 email templates.
- Provides flexible billing options via regular subscriptions or pay-as-you-go credits.
Where it falls short
- Exact plan pricing requires using contact count sliders or requesting custom quotes.
- Live product demos are currently unavailable.
- No dedicated desktop app available (web-based application).
Pricing
Pro
Varies by contact count
Includes unlimited email sends, marketing automation, landing pages, subscription forms, AI writer, A/B testing, real-time reports, and SMTP server.
Moosend spacing plus
Custom plan
Includes all Pro features with selectable add-ons like dedicated IPs, transactional emails, custom reports, SSO & SAML, audience discovery, and extra team members.
Enterprise
Custom quote
Includes all Pro and Enterprise-level features, custom reports, transactional emails, priority support, dedicated account manager, and deliverability strategy optimization.
User reviews
Frequently asked questions
What is Moosend?
Moosend is an email marketing and automation platform that helps businesses design email campaigns, automate customer journeys, collect leads, and track analytics.
Does Moosend offer a free trial?
Yes, Moosend offers a 30-day free trial with full access to core features without requiring a credit card.
Does Moosend provide live product demos?
Moosend does not offer live demos currently, but trial users receive full access to support channels and a knowledge base.
What is the difference between subscriptions and credits in Moosend?
Subscriptions provide unlimited email sending for a fixed monthly or annual rate based on subscriber count, while email credits allow bulk purchasing for occasional senders.
How do team members and client accounts work in Moosend?
Team members are internal users assigned specific roles like Admin or Editor, whereas client accounts are designed for white labeling and managing external customer campaigns separately.
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