Instantly
Sales engagement and lead intelligence platform for automated outreach
Overview
Instantly is a sales engagement and cold email automation platform designed to help sales teams, agencies, and founders scale outreach and generate leads. By supporting unlimited sending accounts and automated email warmup, Instantly helps users send cold outreach campaigns at scale while protecting sender reputation and inbox deliverability. The platform features SuperSearch, a B2B database of over 450 million verified contacts, complete with advanced filters for job titles, company size, tech stack, and lookalike domains. Users can leverage built-in AI agents—such as the AI Sales Agent and AI Reply Agent—to draft email copy, research prospects, automate follow-ups, and manage inbox replies from a single place. In addition to campaign management and email sequencing, Instantly includes a unified inbox (Unibox), revenue analytics, email verification, website visitor tracking, and integrations with major CRMs and webhooks to streamline the entire outbound sales pipeline.
Best for: Sales development representatives, growth marketers, agencies, and business founders looking to automate cold email outreach and source B2B leads.
Pros and cons
What works well
- Supports connecting unlimited email sending accounts with automated warmup on outreach plans.
- Built-in access to a massive B2B lead database with advanced search and enrichment filters.
- Integrated AI tools for generating campaign copy, automated follow-ups, and inbox reply categorization.
Where it falls short
- Lead search and AI tools are limited by monthly credit allocations.
- Full feature set requires subscribing to bundled tiers or separate add-on credit plans.
Pricing
Outreach Growth Plan
$47 / month
Includes unlimited email accounts, unlimited warmup, 1,000 uploaded contacts, 5,000 emails monthly, and chat support.
Growth Credits
$47 / month
Includes 1,500 monthly credits to search 450M+ B2B leads, web researcher AI agents, and profile enrichment.
Starter Bundle
$94 / month ($85 billed yearly)
Combines outreach and leads features with 5,000 emails, 1,000 uploaded contacts, and 1,500 monthly Instantly credits.
Scale Bundle
$194 / month ($175 billed yearly)
Includes 100,000 monthly emails, 25,000 uploaded contacts, 5,000 credits, AI Reply Agent, Unibox, and premium support.
Agency Bundle
$555 / month ($500 billed yearly)
Includes 500,000 monthly emails, 100,000 uploaded contacts, 10,000 credits, and SISR infrastructure.
User reviews
Frequently asked questions
What is cold email outreach?
Cold email outreach is sending emails to prospective clients or partners who have not previously interacted with your business, aiming to initiate a sales conversation, introduce a solution, or book a meeting.
How does Instantly help with email deliverability?
Instantly helps protect deliverability by offering unlimited email account connections, automated email warmup, list verification, and inbox placement monitoring.
Can I search for B2B leads inside Instantly?
Yes, Instantly provides access to SuperSearch, a B2B database containing over 450 million verified leads filterable by industry, title, headcount, tech stack, and location.
Does Instantly require a credit card to get started?
No, Instantly allows users to start for free without requiring a credit card up front.
Instantly alternatives
Lemlist
Marketing & Sales
lemlist is an AI-powered outbound sales platform that helps teams discover verified leads, automate multichannel outreach across email and LinkedIn, and maintain inbox deliverability.
Outreach
Marketing & Sales
Outreach is an agentic AI revenue platform that combines sales engagement, deal management, pipeline forecasting, conversation intelligence, and rep coaching.
Woodpecker
Marketing & Sales
Woodpecker is an outbound automation platform that integrates cold email campaigns, LinkedIn outreach, lead finding, and deliverability tools into one workflow.
Salesloft
Marketing & Sales
Salesloft is an AI-powered revenue orchestration platform that helps sales, customer success, and revenue operations teams build pipeline, close deals, and drive revenue growth.